Over 95% see at least one improvement
27% reported better poos
“Simba loves his new dry food and I’ve noticed his stool is firmer”
18% enjoyed meal time more
“My dog can't wait to eat this food. I think he enjoys it more than his meat!”
17% see a healthier coat
“Shinier looking coats already within one week. And no more red and itchy paws!”
- dry
- raw
Certified by B Lab to meet the high standards of social and environmental performance, transparency, and accountability
Not one paw out of line
BOARD-CERTIFIED VETERINARY NUTRITIONIST
Our formulas are developed in collaboration with board-certified veterinary nutritionists—experts who have completed advanced training and certification in animal nutrition. Their involvement ensures each recipe is grounded in science, nutritionally balanced, and tailored to support long-term health. This level of expertise reflects our commitment to transparency, safety, and doing what’s truly best for your dog’s wellbeing.
Make a pet profile & Get a custom serving guide
Create a profile for your doggo and we’ll provide a custom serving guide tailored to your dog’s age, weight, and activity level. We developed an algorithm that calculates not only the perfect amount of food but how long your food will last so you know exactly when to re-buy. From pups to seniors, we’ll help you serve the right portions and the right nutrition.










