Ethical and sustainable ingredients
Where we source our ingredients matters — it helps protect the planet, supports responsible farming, and ensures your dog gets clean, trustworthy nutrition.
Dry
Raw
Chick Magnet with superfood extras
Lean Protein Source
Chicken is low in fat and provides high-quality protein, essential for maintaining strong muscles and supporting active lifestyles
Rich in Amino Acids
It contains essential amino acids like taurine, which are crucial for heart health and overall cellular function in dogs

Easily Digestible
Chicken is gentle on the stomach, making it an excellent choice for dogs with sensitive digestive systems or food sensitivities
Packed with Nutrients
It offers vitamins like B6 for energy metabolism and phosphorus for strong bones and teeth, ensuring a balanced diet

Protein
12%
Fat
9%
Ash
2.3%
Moisture
72%
Fibre
1.3%
INGREDIENTs LIST
Aussie Chicken 70% (Meat, Crushed Bone and Cartilage, Liver and Heart), Sweet Potato, Carrots, Celery, Whole Chicken Eggs, Tasmanian Salmon, Goats Whey, Shredded Coconut, Strawberries, Essential Vitamins and Minerals, Blueberries, Canola Oil, Turmeric, Sea Salt, Chia Seeds, Fresh Oregano, Kelp.
Metabolisable Energy (ME) 137kcal
Omega 6:3 Ratio 3.3:1
Ca:P Ratio 1.3:1
The good stuff
Meat
Chicken Bone & Cartilage
Chicken Liver
Chicken Heart
Chicken Eggs
Tasmanian Salmon
Seafood
Goats Whey
Sweet Potato
Superfood
Carrot
Superfood
Celery
Superfood
Coconut
Superfood
Strawberries
Superfood
Blueberries
Superfood
Turmeric
Superfood
Chia Seeds
Grain & Superfood
Oregano
Superfood
Ascophyllum nodosum (Kelp)
Superfood
Calcium
Phosphorus
Potassium
Sodium Chloride
Magnesium
Iron
Copper
Zinc
Manganese
Iodine
Selenium
Vitamin A
Vitamin D3
Vitamin E
Vitamin B1
Vitamin B2
Vitamin B3
Vitamin B5
Vitamin B6
Vitamin B9
Vitamin B12
Vitamin C
Choline
Canola Oil
Formulated by a Canine Nutritionist
Protein, fat, fibre, and ash are the core nutrients of a dog’s diet—protein supports muscle, fat provides energy, fibre aids digestion, and ash delivers key minerals for balanced health.
Packed with Protein
Chicken meat is a lean, highly digestible, and packed with essential amino acids, vitamins like B6, and minerals such as phosphorus, supporting muscle health, energy, and overall vitality
Healthy Fat
Fat is vital for energy, vitamin absorption, skin health, cell structure, brain function, and appetite regulation in dogs.
Full of Fibre
Fibre aids digestion, regular bowel movements, prevents constipation, regulates blood sugar, and supports weight management by keeping dogs fuller longer.
Ash
Ash represents essential minerals like calcium and phosphorus for strong bones and health, ensuring optimal nutrient balance without overload.