Ethical and sustainable ingredients
Where we source our ingredients matters — it helps protect the planet, supports responsible farming, and ensures your dog gets clean, trustworthy nutrition.
Dry
Raw
Salmon & Ocean fish with superfood extras
MUSCLE HEALTH
A high protein formula to help with muscle repair for all doggo’s, regardless of their activity level
HEALTHY SKIN & COAT
A healthy mix of Omega 3 & 6 essential fatty acids and a complete vitamin and mineral mix.

ESSENTIAL VITAMINS & MINERALS
Naturally lean, high in protein, rich in iron, zinc, and B vitamins which support a healthy immune system
JOINT HEALTH
Green Lipped Mussel inclusion, a natural source of glucosamine and chondroitin to promote joint health, reduce inflammation and improve mobility

Protein
30%
Fat
12%
Ash
7%
Moisture
9%
Fibre
4%
INGREDIENTs LIST
Salmon & Ocean Fish Meal, Peas, Lentils, Superfoods (Sweet Potato, Tomato, Basil, Spinach, Broccoli, Carrot, Rosemary, Oregano, Parsley, Kelp, Turmeric, Blueberries, Green Tea) Poultry Fat (stabilised with mixed Tocopherols & Rosemary Extract), Essential Vitamins and Minerals (including Calcium, Phosphorus, Potassium, Sodium, Chloride, Magnesium, Iron, Copper, Zinc, Manganese, Iodine, Selenium, Vitamins A, C, D3, E, B1, B2, B3, B4, B5, B6, B9, B12, Choline), Salmon Digest, Sunflower Oil, Green Lipped Mussels, Flaxseed Oil, Chicory Root Extract (Source of FOS), Amino Acids (Taurine, DL Methionine), Fish Oil, Yucca Extract.
Metabolisable Energy (ME) 360kcal
Omega 6:3 Ratio 3.9:1
Ca:P Ratio 1.33:1

The good stuff
Meat
Salmon
Seafood
Ocean fish
Seafood
Green Lipped Mussels
Seafood
Salmon Digest
Seafood
Peas
Lentils
Sweet Potato
Superfood
Tomato
Superfood
Basil
Superfood
Spinach
Superfood
Broccoli
Superfood
Carrot
Superfood
Rosemary
Superfood
Oregano
Superfood
Parsley
Superfood
Ascophyllum nodosum (Kelp)
Superfood
Turmeric
Superfood
Blueberries
Superfood
Green Tea
Superfood
Chicory Root Extract
Yucca Extract
Calcium
Phosphorus
Potassium
Sodium Chloride
Magnesium
Iron
Copper
Zinc
Manganese
Iodine
Selenium
Vitamin A
Vitamin C
Vitamin D3
Vitamin E
Vitamin B1
Vitamin B2
Vitamin B3
Vitamin B5
Vitamin B6
Vitamin B9
Vitamin B12
Choline
Sunflower Oil
Flaxseed Oil
Fish Oil
Poultry Fat
Formulated by a Canine Nutritionist
Protein, fat, fibre, and ash are the core nutrients of a dog’s diet—protein supports muscle, fat provides energy, fibre aids digestion, and ash delivers key minerals for balanced health.
Packed with Protein
Salmon is an excellent protein source for dogs, rich in omega-3 fatty acids that support skin, coat, and joint health. It also contains essential amino acids and vitamins that boost immune function and cognitive health.
Healthy Fat
Fat is vital for energy, vitamin absorption, skin health, cell structure, brain function, and appetite regulation in dogs.
Full of Fibre
Fibre aids digestion, regular bowel movements, prevents constipation, regulates blood sugar, and supports weight management by keeping dogs fuller longer.
Ash
Ash represents essential minerals like calcium and phosphorus for strong bones and health, ensuring optimal nutrient balance without overload.