Ethical and sustainable ingredients
Where we source our ingredients matters — it helps protect the planet, supports responsible farming, and ensures your dog gets clean, trustworthy nutrition.
Dry
Raw
Got beef with superfood extras
High-Quality Protein
Beef is a rich source of high-quality protein, which supports muscle growth, repair, and overall body function
Rich in Nutrients
Packed with essential vitamins and minerals, including iron, zinc, and B vitamins, which help maintain a strong immune system, healthy blood, and energy levels

Amino Acids for Health
Beef provides essential amino acids, including taurine and arginine, which are important for heart health, muscle function, and metabolism
Boosts Immune Function
Beef is rich in zinc, which plays a crucial role in supporting a strong immune system, promoting wound healing, and maintaining healthy skin

Protein
13%
Fat
9.5%
Ash
1.1%
Moisture
74.5%
Fibre
1.3%
INGREDIENTs LIST
Aussie Beef 65% (Meat, Heart, Trachea, Crushed Bone and Cartilage, Liver, Kidney), Celery, Green Beans, Beetroot, Whole Chicken Eggs, Tasmanian Salmon, Strawberries, Blueberries, Goats Whey, Shredded Coconut, Essential Vitamins and Minerals, Canola Oil, Turmeric, Sea Salt, Chia Seeds, Kelp, Fresh Rosemary.
Metabolisable Energy (ME) 137kcal
Omega 6:3 Ratio 3.1:1
Ca:P Ratio 1.2:1
The good stuff
Meat
Beef Heart
Beef Bone & Cartilage
Beef Liver
Beef Kidney
Chicken Eggs
Tasmanian Salmon
Seafood
Goats Whey
Celery
Superfood
Green Beans
Superfood
Beetroot
Superfood
Strawberries
Superfood
Blueberries
Superfood
Coconut
Superfood
Turmeric
Superfood
Chia Seeds
Grain & Superfood
Ascophyllum nodosum (Kelp)
Superfood
Rosemary
Superfood
Vitamin B12
Choline
Vitamin B9
Vitamin B6
Vitamin B5
Vitamin B3
Vitamin B2
Vitamin B1
Vitamin E
Vitamin D3
Vitamin C
Vitamin A
Selenium
Iodine
Manganese
Zinc
Copper
Iron
Magnesium
Sodium Chloride
Potassium
Phosphorus
Calcium
Canola Oil
Formulated by a Canine Nutritionist
Protein, fat, fibre, and ash are the core nutrients of a dog’s diet—protein supports muscle, fat provides energy, fibre aids digestion, and ash delivers key minerals for balanced health.
Packed with Protein
Beef protein provides high-quality amino acids for muscle development, iron for healthy blood, and essential nutrients like zinc and B vitamins to support overall health and energy.
Healthy Fat
Fat is vital for energy, vitamin absorption, skin health, cell structure, brain function, and appetite regulation in dogs.
Full of Fibre
Fibre aids digestion, regular bowel movements, prevents constipation, regulates blood sugar, and supports weight management by keeping dogs fuller longer.
Ash
Ash represents essential minerals like calcium and phosphorus for strong bones and health, ensuring optimal nutrient balance without overload.