Ethical and sustainable ingredients
Where we source our ingredients matters — it helps protect the planet, supports responsible farming, and ensures your dog gets clean, trustworthy nutrition.
Dry
Raw
Chicken & Turkey with superfood extras
Rich in Tryptophan
Chicken contains tryptophan, an amino acid that is a precursor to serotonin, a neurotransmitter that contributes to mood regulation and can help promote a sense of well-being.
HIGH PROTEIN SOURCE
Chicken is an excellent source of high-quality protein, essential for the growth and repair of tissues, muscles, and bones.

ESSENTIAL VITAMINS & MINERALS
Naturally lean, high in protein, rich in iron, zinc, and B vitamins which support a healthy immune system
Collagen
Chicken skin and bones contain collagen, which is beneficial for skin health, joint health, and the prevention of aging-related issues.

Protein
30%
Fat
12%
Ash
7%
Moisture
9%
Fibre
4%
INGREDIENTs LIST
Chicken and Turkey Meat Meal, Peas, Lentils, Superfoods (Sweet Potato, Tomato, Basil, Spinach, Broccoli, Carrot, Rosemary, Oregano, Parsley, Kelp, Turmeric, Blueberries, Green Tea) Poultry Fat (stabilised with mixed Tocopherols & Rosemary Extract), Essential Vitamins and Minerals (including Calcium, Phosphorus, Potassium, Sodium, Chloride, Magnesium, Iron, Copper, Zinc, Manganese, Iodine, Selenium, Vitamins A, C, D3, E, B1, B2, B3, B4, B5, B6, B9, B12, Choline), Poultry Digest, Sunflower Oil, Flaxseed Oil, Chicory Root Extract (Source of FOS), Amino Acids (Taurine, DL Methionine), Fish Oil, Yucca Extract.
Metabolisable Energy (ME) 358kcal
Omega 6:3 Ratio 4.6:1
Ca:P Ratio 1.16:1

The good stuff
Meat
Chicken
Turkey
Poultry Digest
Peas
Lentils
Sweet Potato
Superfood
Tomato
Superfood
Basil
Superfood
Spinach
Superfood
Broccoli
Superfood
Carrot
Superfood
Rosemary
Superfood
Oregano
Superfood
Parsley
Superfood
Ascophyllum nodosum (Kelp)
Superfood
Turmeric
Superfood
Blueberries
Superfood
Green Tea
Superfood
Chicory Root Extract
Yucca Extract
Calcium
Phosphorus
Potassium
Sodium Chloride
Magnesium
Iron
Copper
Zinc
Manganese
Iodine
Selenium
Vitamin A
Vitamin C
Vitamin D3
Vitamin E
Vitamin B1
Vitamin B2
Vitamin B3
Vitamin B5
Vitamin B6
Vitamin B9
Vitamin B12
Choline
Vitamin
Sunflower Oil
Flaxseed Oil
Fish Oil
Poultry Fat
Formulated by a Canine Nutritionist
Protein, fat, fibre, and ash are the core nutrients of a dog’s diet—protein supports muscle, fat provides energy, fibre aids digestion, and ash delivers key minerals for balanced health.
Packed with Protein
Chicken and turkey protein supports muscle growth, tissue repair, and calm behaviour, with turkey's tryptophan boosting serotonin for better sleep
Healthy Fat
Fat provides energy, supports vitamin absorption, brain function, skin, coat health, cell structure, and helps regulate dogs' appetite.
Full of Fibre
Fibre aids digestion, regular bowel movements, prevents constipation, regulates blood sugar, and supports weight management by keeping dogs fuller longer.
Ash
Ash represents essential minerals like calcium and phosphorus for strong bones and health, ensuring optimal nutrient balance without overload.