Kibble That Counts!


Sustainable Kangaroo, Legumes, Veggies & Superfood Extras

Nutritionally Complete, Balanced & Super Tasty

PROTEIN: 25% FAT 11% FIBRE: 5%


Sustainable Kangaroo, Sweet Potato, Peas, Lentils, Carrots, Broccolli & Broccoli Stem, Tomato, Spinach, Kelp, Blueberries, Rosemary, Parsley, Basil, Oregano, Turmeric, Chicken Oil, Flaxseed Oil, Fish Oil, Vitamin and Minerals (Vitamins A, B1, B2, B6, B11, B12, D, E, K, Taurine, Niacin, Folic Acid, Biotin, Choline, Pantonthenic Acid, Omega 3 and 6 Fatty Acids, Iron, Zinc, Copper, Manganese, Selenium, Iodine and Cobalt).

100% Natural & Grain-Free 

Better Value Direct

AAFCO and PFIAA Compliant Formulas

Fully Recyclable Packing

Free & Fast Delivery

Why Our Kibble?

Super Premium Formula

We've put a lot of care in to this premium, sustainable, ethical, and delicious formula. We’ve taken one of Australia’s healthiest, iron-rich, low fat proteins, and partnered it with delicious, low GI sweet potato. For all of your dogs healthy fibre intake we've added a selection of legumes and vitamin rich veggies and finished it off with three Omega 3 and 6 rich oils with a well balanced 11% fat content. To take this formala to the next level it’s loaded with superfoods such as Blueberries, Turmeric, and a flavoursome mix of herbs. Formed in the optimum kibble size to help support the healthy maintenance of your dog’s teeth and gums.

Sustainable Ingredients

Did you know that there are approximately 40 million kangaroos in this great land down under? What’s more, often when kangaroos are culled, their meat is discarded and only their hide sold to the highest bidder. We chose this excellent protein for our Kibble That Counts as it’s hormone free, sustainable, and rich in iron and protein. Since kangaroo is natural to the Australian landscape it doesn’t damage precious flora. Other ingredients such as broccoli stem are also considered a waste product however in the correct amount this fibre rich superfood is ultra healthy for your pup.  


Managing your dog's wellbeing has never been easier. Enter your dog's weight and activity level and we will provide them with a customised monthly or bi-monthly meal plan (depending on the size of the order). We'll get your order to you within 72 hours. After that Managing your account is super simple. Changing your order's next shipment date, skipping an order or changing meal plans is just a couple of clicks away. 

Environmentally Considerate

Not only is using our abundance of overpopulated Kangaroos a smart way in making steps to reducing methane production, carbon emissions and water usage, but we went a step further and designed the world's first recyclable LDPE (4) kibble bag. Because we deliver regularly to our customers’ doors monthly or bi-monthly, we've waved bye-bye to landfill packaging and triple layered plastics that are designed to keep products on a shelf for up to two years. We pack our kibble fresh so there’s no need for any of that nonsense!

Better Value Delivered Direct

We ship directly to our customers doors allowing us to pass on more value to you and your dogs!  We offer a premium product delivered monthly for less. No more rushing to the shops late at night or making that special trip to the pet store on your busy weekend. Taking better care of your pet has never been easier!

Access to
Add To Box™

Subscribe to any of our great value plans and get access to Add To Box™ - Premium Pet Care Delivered With Your Next Order. Add to Box offers the lowest guaranteed prices on an extensive range of premium pet care essentials. One regular delivery for all your pet care essentials! If you happen to find a lower price anywhere online (that isn't a part of a promotion or special offer) we will not only beat it, we will lower our price for all customers in the future. Now that's great value!